The bustling streets of Pasay City, Philippines, came alive as families from all corners of the city gathered for a weekend of fun, learning, and unbeatable deals at the edamama Family Expo 2023. This highly-anticipated event marked a splendid beginning to the upcoming gift-giving months. From exclusive sales to insightful parenting talks, here’s a glimpse of everything that unfolded during the three-day festivity and how you can kickstart your gift-shopping experience.

The edamama Family Expo 2023 kicked off with a bang, offering shoppers a chance to snag exclusive deals with discounts soaring up to a whopping 90% off from over 250 beloved mama, baby, kid, and household brands.

“At the core of our mission is ensuring that parenthood becomes an enjoyable and easy journey for everyone. As a parent, I understand the difficulties of finding trustworthy products for our children. Edamama is fully committed to address this challenge, and we are resolute in fulfilling this commitment. The edamama Family Expo 2023 is our way to connect with our community and we want to thank our valued merchants, partners, including doctors and parenting experts, who generously shared their knowledge to enrich the journey of parenthood and to make it truly extraordinary.” Bela Gupta, CEO of edamama, said.

In keeping with its mission of making parenting easy, edamama did not stop at offering incredible shopping deals. The expo also saw expert speakers delve into various aspects of parenting, making it a holistic experience for attendees.

Dr. Anna Celina Valenzuela, a Doctor of Medicine from the University of the Philippines College of Medicine, took the stage to discuss high-risk pregnancies and offer invaluable guidance for soon-to-be moms and dads on ensuring safe deliveries and Chef Pibo, currently the corporate chef of Focus Global shared a culinary perspective with practical tips and tricks on how parents can prepare quick and healthy snacks for their children

Attendees had the opportunity to personally interact with mama celebrities, including edamama’s mombassador Iza Calzado, host Bianca Gonzalez, and content creators Vien Ilagan and Ciara Magallanes aka Mommy Diaries.

The edamama Family Expo 2023 left a trail of delighted families, loaded with shopping bags full of bargains and hearts filled with newfound knowledge about parenting. The event showcased the true essence of edamama – not just an online-to-offline shopping platform, but a community that understands the needs and challenges of modern parenting.

If you were not able to make it to this year’s Family Expo, don’t worry. There’s still a chance to enjoy fantastic deals during edamama’s after-party sale, which will be held from Sept. 22 to 24 with discounts that are too good to miss. Additionally, you may visit edamama’s physical stores located in Glorietta, SM Southmall, and the newly opened Robinsons Magnolia for an in-person shopping experience.

The edamama Family Expo 2023 truly gave everyone a headstart on their gift-giving journey. With unbeatable deals, expert insights on parenting, and the chance to meet mama celebrities, it was truly a weekend to remember.

Keep an eye out for future edamama events, and in the meantime, start your gift-shopping experience early. Thanks to edamama, parenthood just got a little easier, and gift-giving a whole lot more exciting!

Check out edamama’s other unique offerings for millennial parents such as Subscribe & Save, the country’s premier subscription service, and online Gift Registry, for meaningful gifting for your milestone occasions and special events.

Get the latest updates, promos, and discounts from edamama by following their official channels on: Tiktok, Instagram, Facebook, Youtube, LinkedIn, and their website.

Download the edamama app on the PlayStore, App Store, and Huawei App Gallery.