The Chamber of Cosmetics Industry of the Philippines (CCIP), a leading organization representing the personal care and cosmetics industry in the Philippines, held a tree planting initiative titled “Rooted in Beauty, Committed to the Future” at Mt. Purro, Antipolo Rizal.

This event marks a significant milestone in CCIP’s 50th anniversary goal of planting 500 trees, a target they successfully surpassed with the enthusiastic participation of their member companies. A total of 98 member companies’ representatives were present in the active tree planting event.

Popular local clean beauty brands like Ever Bilena Cosmetics, Ellana Cosmetics, and Pili Ani were among the prominent participants.

Well-known personal care companies like Biogenic Alcohol, Splash Wipro, Personal Collection, and Bevi Manufacturing Inc. also joined the initiative. Leaders in the manufacturing industry such as DJM Corporation, Connell Caldic, Bestpak, and Zizmore, among many others, lent their support as well.

CCIP’s vice president for CSR, Linda Yu of Amchem, expressed hope that this activity would inspire a new generation to advocate for sustainability and environmental protection. “These 500 tree seedlings are just the beginning,” Yu said. “We foresee a new era where various companies in the industry join hands to create a better world for the future!”

Ever Bilena, a CCIP member company, echoed this sentiment. Denice Sy, Ever Bilena’s chief sales & marketing officer, revealed the company’s aspiration to become a net zero company. “This year, we are on track to achieve our recovery and plastic footprint offset goal of 40%,” Sy shared.

Planting trees is a powerful act with significant environmental benefits. Trees not only beautify our surroundings but also play a crucial role in combating climate change by absorbing carbon dioxide, a major greenhouse gas.

In the context of the beauty industry, which relies heavily on natural resources, tree planting serves as a way to give back to the environment and ensure the sustainability of the very ingredients that go into the products we love.

This initiative by CCIP and its members paves the way for a more sustainable future for the industry and the planet.