Sunday, April 21, 2024

P&G reinforces its foothold on the premium baby care export market in Asia

P&G reinforces its foothold on the premium baby care export market in Asia

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Trusted multinational consumer goods company Procter & Gamble (P&G) Philippines recently expanded its baby care export to Asia’s biggest players, Korea and Vietnam, as follow-through on the company’s Php 864 million investment in the Philippines.


“As our country moves on to economic recovery with the new leadership and administration, P&G is supporting this with our investments that promote superior manufacturing of products for export, job upskilling, and economic growth,” says P&G Philippines President and General Manager Raffy Fajardo.

The new Pampers export line will produce premium quality Pampers Pull Up Diaper Pants for export to Korea and Vietnam.


For DTI Secretary Fred Pascual, the manufacturing line can also be used as a stepping stone to further globalize the Philippine export industry citing the recently formalized participation of the Philippines in the Regional Comprehensive Economic Partnership (RCEP).


“As a Philippine-based manufacturer, P&G Philippines can leverage RCEP to enhance its access to the Asia-Pacific regional market, as well as its linkages to the global value chain. RCEP will make some production inputs more accessible, our exports more competitive, and manufacturing in the country less expensive. But as it stands, the new line will link the Philippines to the global value chain for manufacturing and distributing diapers across Asia,” says Pascual.


To date, P&G Philippines is exporting its superior hygiene, feminine care, baby care, and laundry detergents to nine countries in the Asia-Pacific region, with South Korea, Vietnam, Malaysia and Thailand on the roster.


The main machinery and equipment used for the new Pampers line is among the most advanced Pampers pants line in P&G across the globe. With this, P&G and DTI are anticipating not only creation of direct and indirect jobs but also the upskilling and re-skilling of workers with the technological skills and know-how required to work on the line.


DTI also mentioned that the new Pampers line supports their mission to facilitate a healthy business environment that enables trade and businesses to thrive.


“P&G Philippines’ investment is a testament to our country’s strong macroeconomic fundamentals and shows that our structural reforms are well-crafted and working toward facilitating investments. These pandemic shock absorbers (so to speak) caused the Philippine economy last year, 2022, to grow at the high rate of 7.6% GDP, the highest rate in over four decades,” says Pascual.


For over 87 years, and most especially during times of need, P&G has always been a Force for Growth and a Force for Good in the Philippines – serving the country through its superior trusted products that promote health and hygiene, and investments that help boost the economy and create jobs. In this new era of economic growth, P&G again demonstrated its commitment to be a nation-building partner that the country can count on.