Filipino pop culture has made its way to one of the world’s most influential online platforms with Original Pilipino Music (OPM) in TikTok’s top 10 viral trends in the Philippines.
Dance challenges using OPM garnered more than 1 billion views, led by #marikitdancechallenge with 964.6 million views.
As the leading global short video platform, TikTok has one of the most active and engaging communities in the world. Its diverse content creators and viewers range from the girl- and boy-next-door to top celebrities not just in show business, but also in sports, among others. Such is its online reach and influence that much of today’s trends are deemed to start on TikTok.
Completing the top 10 trending hashtag challenges are:
· #WipeItDown, 10.1B views
· #howichange, 2.9B views
· #Videoreply, 1.6B views
· #TikTokU, 1.4B views
· #Savagelove, 1.1B views
· #pictureinpicture, 567.4M views
The top hashtag challenges comprise not just entertainment, but also educational and creative videos, reinforcing TikTok as a safe online environment for showcasing everyone’s individuality, creativity and passion.