Monday, April 15, 2024

IDEMITSU introduces new series of premium engine oils in PH

IDEMITSU introduces new series of premium engine oils in PH

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IDEMITSU Lubricants Philippines, Inc., a subsidiary of Idemitsu Kosan Co., has launched a new series of engine oils, namely the IDEMITSU Four-wheelers’ Gasoline (IFG), IDEMITSU Four-wheelers’ Dual (IFD) and IDEMITSU Riders’ Gasoline (IRG) series for cars and motorcycles during the Manila International Auto Show held last April 13-16, 2023 at World Trade Center, Pasay.

Idemitsu Philippines operations commenced in 2018 as a lubricant sales and marketing company to offer best-in-class products and unique formulations to major Japanese OEMs in the country.

Idemitsu Lubricants Philippines president Ryohei Itamoto and Idemitsu Kosan global marketing director Toshihiro Sato during the launch of IDEMITSU nano tailored oils at Manila International Auto Show 2023

 

The new IFG and IRG series of engine oils feature unique and tailor-made formulations that deliver the best engine protection in the market.

The IDEMITSU IFG and IFD series are formulated for car enthusiasts who are particular about their engine oil.

On the other hand, the IDEMITSU IRG series of engine oils for motorcycles offers race-bred formula to maintain high performance in super-high temperature conditions to support powerful acceleration, horsepower, and torque.

“We feel pride and honor in launching these refined series of oils for our discerning customers today. The much-awaited, all-new IDEMITSU IFG, IFD, and IRG series engine oils is a result of thorough research and hard work of our team. We are committed to providing the best engine oil for cars and motorcycles for a high-performance driving experience. A lot of testing has been done from the perspective that engines are the heart of vehicles and engine oil is the lifeblood that protects and brings out their full, lively potential,” said Ryohei Itamoto, President of IDEMITSU LUBRICANTS PHILIPPINES, INC.

 

IDEMITSU IFG and IFD series engine oils will be available in three categories:

  • Flagship Product (IFG7/IFD7 Series)
  • High Premium Product (IFG5 Series)
  • Premium Product (IFG3/IFD3 Series)

 

IDEMITSU IRG series engine oil will also be available in three categories:

  • Flagship Product (IRG7 Series)
  • High Premium Product (IRG5 Series)
  • Premium Product (IRG3 Series)

The new IDEMITSU IFG, IFD, and IRG series of engine oils are now available in all Unioil Stations nationwide. You may also visit IDEMITSU Philippines Official Shopee Store at www.shopee.ph/shop/971643876.