What has become an annual Valentine’s Day tradition for the country’s number one fast food brand—Jollibee—has also now become an opportunity for more people to share their own personal kilig stories. With the launch of #MyKwentongJollibee earlier this year as part of the brand’s 45th year celebration, people from all walks of life and from anywhere in the world can now share their unique, happy, and inspiring tales, and have the chance to be featured as well.
For this year’s love month, Jollibee introduces two different, but equally engaging couples for its first ever series of #MyKwentongJollibee short films. Directed by multi-awarded Filipino filmmaker Paolo Villaluna, the shorts feature both couples sharing their stories in their own words, and how Jollibee has played a role in their love stories.
“Jollibee has been part of the many memorable moments of Filipinos for generations, whether with families, friends and even their special someone. For our first ever #MyKwentongJollibee series, we celebrate real people whose love stories began with Jollibee. We wanted them to personally tell their beautiful tale of love for all the world to know, and to inspire others to share the joy of love with people who matter most this Valentine’s,” said Dorothy Dee Ching, VP-Marketing Head of Jollibee.
Finding forever on the job
The first film, titled “From Crewmates to Soulmates,” shares Marife and Arnan’s love story that begins in Jollibee—not as star-crossed customers, but as members of the store team. Many people may have gotten a glimpse of their story a few years back, as their prenup photoshoot set in a Jollibee store went viral on social media and brought joy to netizens. The film gives viewers in-depth details about their colorful love story— how they started out as friends, their courtship, and to finally finding their forever. It’s a story full of laughter and joy, but not without its challenges, making for a wonderful tale that everyone can relate to.
Rediscovering love at Jollibee
The second film, “Second Chance at First Love,” talks about the love story of Mico and Camille, two contrasting personalities who first met in a summer review class. When Mico, a typical shy-type teen, laid eyes on the bubbly and personable Camille for the first time, he knew right away that he had to muster up the courage to ask her out. He invites Camille to a place they both love for their first date—Jollibee. However, not all first dates turn out well, and it took several years before they reunited once again.
Stories like these show that Jollibee can truly inspire not only joy, but true love in people. Get your dose of kilig and don’t miss these touching stories of romance this Valentine’s season by catching both #MyKwentongJollibee Valentine’s Day short films on the Jollibee Studios YouTube channel and on Jollibee’s Facebook page.
Don’t forget to post your most memorable stories and invite your family and friends to do the same through #MyKwentongJollibee!