Exciting activities and exclusive bundles await LEGO® collectors and brick builders on May 18 as the LEGO Group hosts its biggest sale event this year – its third LazMall Super Brand Day!
This year’s concept stems from their vision in which builders of all ages can freely express their limitless creativity. The brand firmly believes that if one can dream it, then one can build it! With numerous LEGO sets, anyone can unlock the endless possibilities of what makes a dream car their dream car – by dreaming bigger and building better.
As part of its campaign, the LEGO Group is teaming up with the Universal Group to include themes and LEGO sets from the iconic Fast & Furious movie franchise.
The collaboration features a series of unique Fast & Furious-themed activations, including free same-day delivery with the ‘Fast & Furious X-Perience’ exclusive LEGO Fast & Furious starter kits, and flash sales up to 60% off! By placing a 60% down payment during the pre-sale event from May 11 to 17, you can secure exclusive prices on purchases. In addition to this, they can also participate in engaging activities both on-ground and online:
DREAM IT, BUILD IT! PLAY WORKSHOP
Parents of young builders could learn how to use bricks to help their children develop life-long skills at an exclusive workshop hosted by a play expert. The two-hour coaching session was designed to help parents know how to incorporate play into their daily routines while their children enjoy a fun-building session facilitated by Dr. Angel Belle Dy, an early childhood development advocate from Bahay Turo – an online tutoring platform.
The workshop was packed with more surprises as customers can expect storewide discounts and gifts with purchases from the LEGO Group.
DREAM IT, BUILD IT! SOCIAL CONTEST
Alongside the on-ground activations, a social media contest will run until May 18, 2023. LEGO® brick enthusiasts of all ages will be challenged to create their ideal LEGO vehicle using LEGO bricks from any playset. The most creative builds will win LEGO sets up to SRP 7,197 from the Fast & Furious franchise!
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name is derived from the two Danish words LEg Godt, which means “Play Well.” Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.
For more news from the LEGO Group and information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus