For today’s kids, play can begin on a screen – but Cheez Whiz believes it shouldn’t end there.
Through its newest initiative, the Strong Streamer Alliance, Cheez Whiz is championing active play supported by proper nutrition by turning a virtual Minecraft playground into a real-life play space for Filipino kids and their families.
The initiative builds on the momentum of the brand’s 2025 Strong Kid Camp, which served as the culmination of Cheez Whiz’s “For the Strength to Do More” campaign. The positive response from participating moms and kids affirmed the relevance of Cheez Whiz’s advocacy: when children are supported with proper nutrition and opportunities for movement, they are encouraged to play more, explore more, and gain the strength and confidence to do more.
For 2026, Cheez Whiz is evolving this advocacy by meeting kids and families where they are today – including the digital spaces where children naturally imagine, build, and play. With kids spending more time on screens, the brand saw an opportunity to use a platform they already enjoy not to keep them sedentary, but to inspire real-world movement and active play.
Partnering with popular Minecraft streamers Esoni TV and Kim Cyrus, Cheez Whiz recently hosted an interactive livestream where moms and kids, alongside regular fans and viewers of both creators, helped design an exciting playground inside Minecraft through audience participation via live polls.
From choosing obstacle layouts to deciding playful features, viewers became co-creators of their dream digital playground that Cheez Whiz will build and bring to life through the 2026 Strong Kid Camp this May.
“I honestly think it’s a smart and meaningful initiative. Turning something kids already love like Minecraft into a real-world playground experience bridges digital creativity with physical activity in a way that feels natural and exciting for kids today,” shared Donna Perez of Mindful Practical Mommy Community.
At the heart of the effort is Cheez Whiz’s long-running platform, “For the Strength to Do More,” which champions the role of proper nutrition in helping kids stay active, confident, and ready to explore more possibilities through play.
Now made cheesier and creamier for kids to enjoy, Cheez Whiz also contains strength-building nutrients such as Calcium, Vitamin A, Vitamin D, and Phosphorus – helping give kids the nourishment they need to fuel active play and everyday adventures, both online and offline.
“Kids today naturally spend time in digital spaces, especially platforms that encourage creativity like Minecraft,” said Antonio Miguel Cabanban, Brand Manager of Cheez Whiz. “With the Strong Streamer Alliance, we wanted to meet families where they already are, then inspire them to bring that creativity and excitement into real-world active play. Cheez Whiz has always believed that when kids are fueled with proper nutrition, they gain the strength and confidence to do more.”
Known for their playful banter and engaging personalities, Esoni TV and Kim Cyrus helped make the livestream a collaborative gaming experience that families could genuinely enjoy together. They exchanged ideas, reacted to audience votes, and built activity zones designed to encourage movement, imagination, and confidence among kids.
By allowing viewers to influence the final design through live polls and interactive moments, the experience gave moms and kids a sense of ownership over the playground, building excitement for the real-world version that families may soon experience together.
“We’re very excited to see the playground come to life this May. It’s such a creative way to bring online adventures to real-life challenges that will develop confidence – especially for our kids. I’m looking forward to seeing how it all comes together and the kind of joy it will bring,” shared Princess Talibong of Inspiring Mommas PH.
More than a gaming activation, the Strong Streamer Alliance reflects Cheez Whiz’s continuing commitment to encouraging healthier, more active lifestyles in ways that feel relevant to today’s generation – reminding families that creativity on-screen can still inspire movement, exploration, and meaningful play offline.
As the virtual playground moves closer to becoming a real-world experience, Cheez Whiz continues its mission of helping Filipino kids gain the strength to do more through proper nutrition, active play, and experiences that encourage them to move, explore, and grow – one playful adventure at a time.
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