As more children spend longer hours indoors, seated and in front of screens, Cheez Whiz is bringing its advocacy for active play to life through the Strong Kid Camp 2026, an immersive experience designed to help Filipino kids rediscover the joy of movement supported by proper nutrition, and gain the confidence to try and do more things.

The camp builds on Cheez Whiz’s Strong Streamer Alliance, recognizing that many children today spend a significant amount of their time in digital spaces, Cheez Whiz partnered with popular Minecraft creators to tap into a platform where kids already imagine, build, and play, transforming one of the world’s most popular gaming platforms into an opportunity to encourage movement beyond the screen.

Through the Strong Streamer Alliance, children helped co-create a virtual playground inspired by active play and adventure. Today, that virtual playground comes to life through the Strong Kid Camp 2026, where families can experience real-world activity zones designed to encourage movement, exploration, teamwork, and confidence-building.

“Cheez Whiz believes in every child’s potential to do more — to play more, try more, explore more, and build the confidence to take on new experiences,” said Adrian Manlapig, Marketing Head of Mondelez Philippines.

“Last year, we started the conversation through our For the Strength To Do More campaign. This year, we wanted to take that advocacy further by looking at things from a different perspective. Instead of going against technology, we chose to work with it by meeting kids where they are today, in digital spaces where they naturally imagine, create, and play. What started as a co-created virtual playground through the Strong Streamer Alliance has now come to life through the Strong Kid Camp, where children can experience active play in a fun, safe, and encouraging environment.”

As part of the next phase of its advocacy, Cheez Whiz is exploring opportunities to support and enhance public playgrounds in collaboration with local partners in key communities. Through these initiatives, Cheez Whiz aims to help make active play more accessible for Filipino children and families beyond the Strong Kid Camp experience.

The camp was developed in response to growing concerns around increasingly sedentary lifestyles among children. As schoolwork, gadgets, and indoor routines take up more of kids’ time, active play can sometimes become an afterthought. Through the Strong Kid Camp 2026, Cheez Whiz aimed to help parents encourage movement for their kids through experiences that are fun, engaging, and accessible.

Supporting movement with proper nutrition

The event also highlighted the connection between active play and proper nutrition. By integrating nutrition education into the camp experience, Cheez Whiz reinforced how the right food choices can help support children’s energy, growth and participation in physical activity.

As a source of Calcium, Vitamins A & D, and Phosphorus, Cheez Whiz can be part of a balanced diet and healthy lifestyle that helps support growing children as they stay active, learn, and explore.

“Proper nutrition plays a key role in supporting active children. Kids need energy for play, growth, and learning, and the food they eat helps prepare their bodies for physical activity,” said Dr. Imelda Angeles-Agdeppa, Cheez Whiz Nutrition Partner. “Parents should see food and movement as connected parts of child development. When children are properly nourished, they are better able to participate, build confidence, and enjoy active experiences. Together with regular physical activity, balanced nutrition helps support children as they grow and develop.”

Making active play fun, relevant, and accessible

At the camp, kids explored different activity zones that encouraged them to run, jump, balance, stretch and play through fun, strength and confidence-building challenges. Every part of the experience was designed to show that movement does not have to be intimidating, progressively building a child’s confidence and capability through each navigated obstacle so they can do more. It can begin with simple, playful moments shared with family and friends.

“Active play is important because it helps children build more than physical strength. It helps them develop confidence, discipline, coordination and healthier habits that they can carry as they grow,” said Nikko Huelgas, Cheez Whiz Active Play Partner. “What makes Strong Kid Camp meaningful is that it makes movement exciting and accessible again. Kids are not being told to just ‘exercise’; they are being invited to play, explore and discover what their bodies can do.”

A shared experience for families

The camp also resonated with influencer moms and community members who joined the experience with their children, showing how the campaign continues to connect with families looking for practical and engaging ways to encourage healthier habits.

“My favorite part was watching Amelia do things she wasn’t sure she could do at first. Once she tried, she kept wanting to go back and challenge herself again. It was really nice seeing that confidence build throughout the day. I think active play is so important because kids learn so much when they’re out there exploring, trying new things and discovering what they’re capable of,” said Andi Manzano, creator and mom of three.

“As a mom, the most meaningful part was seeing Marius gain confidence with every activity. Seeing him bond with other children was priceless. Active play gives kids the chance to move and develop confidence, coordination, and social skills beyond their screens,” shares mom blogger and content creator, Pehpot Pineda.

Through Strong Kid Camp 2026, Cheez Whiz continues to champion its For the Strength to Do More advocacy by helping turn active play from a message into something families can experience together.

From connecting with kids through Minecraft via the Strong Streamer Alliance to creating hands-on moments through the Strong Kid Camp, Cheez Whiz reinforces its commitment to helping Filipino kids grow with the strength and confidence to do more every day.