The most anticipated comeback of Brother Philippines’ Trade in Madness Promotion Roadshow has landed in SM North EDSA for a week of eco-friendly upgrades and exclusive discounts. Customers will get a chance to trade in their old printers, typewriters, fax machines, or any all-in-one printing products – regardless of brand or operational condition for exclusive discounts when purchasing new Brother printers.

From October 25 to 31, customers can visit the Trade in Madness Booth in SM North EDSA and score up to 30% worth of discounts by bringing in working or non-working printers, fax machines, copiers, and scanners of any brand. Each registered participant can avail of a maximum of three transactions, and upgrade their current printing and digital imaging machines for a much lower price.

“By participating in the Trade-in Madness Promo, customers are not just upgrading their devices, they are also making a conscious choice that resonates with the planet.” shares Brother Philippines President Glenn Hocson. ”This campaign is our commitment to empowering individuals with cutting-edge technology while nurturing a mindset of environmental consciousness,” he added.

The Trade-in Madness Promo aims not just to encourage customers to upgrade their machines, but also to allow them to make a conscious choice that aligns with the planet’s well-being. This campaign further amplifies the overall global environment slogan of the Brother Group, “working with you for a better environment.”

Beyond fulfilling the global environment cause of Brother Group, The Trade in Madness Promo also proudly aligns itself with the United Nations’ Sustainable Development Goals (SDGs). The campaign focuses on SDG 12 Responsible Consumption and Production, as well as SDG 13 Climate Action. Emphasizing Brother’s core initiative of Resource Circulation, the campaign focused on waste reduction and minimization in its operations.

Mr. Hocson emphasized, “The roadshow isn’t just about the exchange; it’s about embracing a lifestyle that blends tech brilliance with a commitment to the planet. By upgrading your home office while responsibly managing electronic waste, you’re not just making a change but creating a wave of conscious living.”

Customers and users may visit the Trade-in Madness Promotion Booth in SM North EDSA Cyberzone from October 25 to 31. Simultaneously, the trade-in is also available in different locations such as Davao Digital Interface, SM City Clark, and SM City Daet, with more locations in the coming weeks.

To be updated on the upcoming trade-in locations and learn more about the promo, visit the official website at www.brother.com.ph.