Three years after the launch of the Philippines’ premier parenting platform, edamama proudly unveils its first two permanent physical stores in Robinsons Magnolia and Robinsons Manila. This move sets a new standard for family shopping, offering parents a convenient one-stop destination to access the brands they know, trust, and love.

The decision to establish the brick-and-mortar stores reflects edamama’s commitment to its mission and the evolving needs of the Filipino family. Having embarked on its journey as an omnichannel platform, edamama is now taking the next step in providing a seamless shopping experience for parents.

“We recognize the need to bridge the gap between the digital and physical shopping experiences and this new store symbolizes our commitment to offering the best of both worlds” says Do nna Shaw Manalastas, edamama’s newly appointed Director for Offline Retail.

In addition to empowering customers to shop their favorite brands with confidence, edamama is determined to expand its community and deepen the bonds formed with Filipino parents over the years.

‘’Having the first edamama store at Robinsons Magnolia is truly a blessing for parents and caregivers, as it provides a convenient and comprehensive one-stop shop for all baby needs. This store is a haven for those seeking not only quality baby products but also a seamless shopping experience. From essentials like hygiene products and milk bottles to adorable clothing and educational toys, edamama’s presence at Robinsons Magnolia ensures that every parent can easily access all they need to nurture and care for their little ones. It’s a reassuring and stress-free destination for those embarking on the beautiful journey of parenthood.” says Jasmin F. Lucio, Sr. Regional Operations Manager

Now in two locations, shoppers in Manila and Quezon City can conveniently shop in store. The store in Robinsons Magnolia (located at the 2nd level) is set and ready for the Christmas rush while the store at the 3rd level of Robinsons Manila will be ready for shoppers on October 27.

Shoppers can also visit edamama pop up stores in Ayala Glorietta 4 Mall, Makati and SM Southmall, Las Pinas, with additional store locations to be announced soon.

The stores promise to be a destination that will resonate with parents, giving them the reassurance of quality and convenience with thousands of products in stock, helpful staff to provide recommendations and demonstrations, and promotions that will make their shopping experience even more exciting.

Keep an eye out for future edamama stores, and in the meantime, start your gift-shopping experience early. Thanks to edamama, parenthood just got a little easier, and gift-giving a whole lot more exciting!

Get the latest updates, promos, and discounts from edamama by following their official channels on: Tiktok, Instagram, Facebook, Youtube, LinkedIn, and their website.