ShopeePay, an integrated mobile wallet that offers users easy access to digital payment services, saw more consumers adopt digital payments at the recent Shopee 12.12. It was highlighted by a 50 times increase in ShopeePay transactions in the first hour of December 12 compared to an average day, as people turned to digital payments for their convenience and ease of use.
Martin Yu, Director at Shopee Philippines, said, “I am happy to see more people enjoy greater convenience and rewards with ShopeePay at the Shopee 12.12. Our integrated mobile wallet allowed users to check out purchases more quickly and securely while also accessing exclusive deals. It’s heartening to see more people using digital payments as their preferred payment method. It is a positive trend as digital payments become increasingly important in driving digital inclusion and the acceleration of our region’s digital economy.”
Rising confidence in digital payments in the Philippines
Filipinos used ShopeePay to discover exclusive deals, earn rewards, and complete orders at the Shopee 12.12. The most popular categories checked out using ShopeePay were Home & Living, Health & Personal Care, and Women’s Apparel, showing that people are now more comfortable using digital payments for various essential and lifestyle needs.
Key trends for the use of ShopeePay on December 12 included:
- Growing digital adoption in cities: North and South Luzon saw the most significant uplift in ShopeePay transactions on Shopee than an average day, showing that ShopeePay offers users easier access to digital payments.
- ShopeePay adoption increases across different generations: Millennials aged 18 to 34 continued using ShopeePay to conveniently shop for various needs such as kitchen essentials, mobile accessories, and makeup. Gen X users above 50 also saw a surge in adoption, with orders paid via ShopeePay increasing 24 times from an average day.
Yu closed, “As users become more accustomed to digital payments, we are committed to further growing our ecosystem of partner merchants so all users benefit from the convenience both online and offline, while businesses enjoy better growth in the future.”